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Sponsor A Show

Put your brand front and center for musical theater’s most ambitious highwire act, where extraordinary artists from Broadway, film and TV race the clock to create and perform brand new musicals in a single day. Play your part in an unforgettable, one-night-only performance. 

Our Next Show:

The 24 Hour Plays on Broadway

Monday, June 22, 2026 @ 7pm

136 E. 13th Street, New York, NY

 

Musical theater's most ambitious high-wire act! 

 

Extraordinary performers from Broadway, film and TV join writers, composers, directors, choreographers and a live band to create and perform four brand new short musicals in a single day!

Sponsorship Tiers

Sponsor one, or multiple, of The 24 Hour Plays' events at one of the following levels. 

  • Title Sponsor

    includes all benefits of the Party Sponsor level plus:

    50 VIP tickets + naming ("BRAND presents The 24 Hour Musicals")

  • Party Sponsor

    includes all benefits of the Presenting Sponsor level plus:

    25 VIP tickets + naming ("BRAND presents The 24 Hour Musicals Afterparty")

  • Presenting Sponsor

    includes all benefits of the Supporting Sponsor level plus:

    20 VIP performance tickets + cast/VIP party
    Access to private cast and creative team orientation the night before
    Product incorporated into performance as prop or costume piece

  • Supporting Sponsor

    includes all benefits of the VIP Sponsor level plus:

    Ten VIP performance tickets + cast/VIP party
    Full page program advertisement
    Dedicated social media posts to social audience of 30,000+
    Logo incorporated into onsite signage

  • VIP Sponsor

    includes all benefits of the Friend Sponsor level plus:
    Five VIP performance tickets + cast/VIP party
    Company name or logo listed on 24hourplays.org 

  • Friend Sponsor

    includes: 

    Two VIP performance tickets + cast/VIP party
    Half-page program advertisement
    Opportunity to gift product samples to talent participants

Program Ads

deliverable as a black-and-white JPG, PNG or PDF

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Full Page Ad

$1,500
5" width x 8" height

Half-Page Ad

$750
5" width x 4" height

Quarter-Page Ad

$400
2.5" width x2" height

Sponsorship Benefits

COMPLIMENTARY TICKETS in premium seats for the big show


ON-SITE SIGNAGE to promote your brand at the event


PROGRAM AD in the event program book


ONSTAGE INTRODUCTION acknowledging our sponsors from the stage


SOCIAL NETWORKING opportunity to create content with select artist participants


AUDIENCE SAMPLING offer product, promotional items, and coupons to the audience


FOOD AND BEVERAGE SAMPLING during cast meals and VIP afterparty


LOGO PLACEMENT  in press releases, on social media and The 24 Hour Plays website


OTHER ACTIVATIONS specific to your brand’s needs

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Ready to become a sponsor?

Questions?

Don’t see something you’d like to propose? Please reach out to sponsorship@24hourplays.org for more information about sponsorship and ads. Information about in-kind sponsorship available upon request.

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